It seems that dreams of becoming the world’s biggest video games company have been postponed for Microsoft – as Britain’s Competition and Markets Authority (CMA) has shot down their $69 billion dollar bid to purchase Activision Blizzard. Although this was a big move for the tech giant, the CMA have cited concerns over the potential monopoly Microsoft would have held in the UK’s gaming market as the primary reason for their decision. Read on to find out more about Microsoft’s failed deal.
1. Microsoft’s Failed Buyout – “Britain Shoots Down $69bn Activision Deal”
Microsoft has been struck by a major setback in its plans to buy out Activision Blizzard, with the British competition watchdog shooting down the tech giant’s proposed $69 billion purchase. The Competition and Markets Authority (CMA) argued that the deal would significantly lessen competition in the UK.
The CMA ruled that owing to Microsoft’s monopolistic dominance in the gaming industry, the acquisition would enable the tech giant to control both the software and hardware aspects of the sector. This would significantly reduce the options for customers in addition to raising the prices of some popular titles.
- Microsoft Loses Out – Microsoft had been seeking to acquire the world’s biggest gaming company in a bid to combine their respective gaming platforms and boost their standing in the industry.
- Setback for Consumers – The purchase’s rejection is being hailed by consumer groups, who argued that gaming prices were likely to be higher in the wake of the deal.
2. The Reasons Behind Britain’s Rejection
The British people are known for their strong sense of identity and their steadfast refusal to give up on their cultural traditions. In 2016, their decision to reject the European Union was a clear example of this. But what was the rationale behind this rejection? Let’s take a closer look.
Economic Factors: Despite its many benefits, the EU is a complex network of laws and regulations that some critics say could potentially impose unnecessary strains on the British economy. In addition, the cost of membership has been increasing ever since the UK joined in 1973, and some argued that the nation’s budget could do without it.
Immigration: Another factor in the Brexit decision was the growing sentiment among some British citizens of unease and fear caused by the arrival of immigrants from other EU nations. This unease was further compounded by the fact that, as an EU member, the UK could not control its own immigration policy, and thus had no real say in deciding who was allowed in and out of the country.
- The complexity of the EU’s laws and regulations
- Increasing costs of membership
- Unease and fear caused by immigration
- Inability to control immigration policy
These four points can be seen as the four primary reasons why Britain rejected the European Union. Ultimately, this decision was made to ensure that the UK’s economic and social interests were safeguarded. The acceptance of Brexit by the British people, both those who voted for it and those who didn’t, emphasizes the strength of their sense of national belonging and identity.
3. Potential Implications of Microsoft’s Lost Buyout
Microsoft’s failed buyout was a major setback, but from it come implications that could shape the industry for years to come. Here is a quick look at some of the most significant:
- Stiffening competition. Microsoft was looking to gain access to a sector of the market, and it’s possible that competitors could swoop in to fill the void. This could lead to more competition and lower prices for consumers.
- Threat to subscription services. If their planned buyout had gone forward, Microsoft would have had a monopoly of sorts on a large sector of the market. Had this happened, other companies would have had a much harder time competing with Microsoft’s subscription services.
It remains to be seen what effect this decision will have on the market. However, it is clear that Microsoft’s lost buyout brings with it some potential implications that could reshape a major sector of the industry.
4. Looking to the Future – What Comes Next for Microsoft?
One can only speculate what the future holds for Microsoft. However, considering the tech giant’s current portfolio of services, it looks like new and exciting opportunities are just around the corner!
Here are a few things we could look forward to from Microsoft in the near future:
- More Cloud Services: Microsoft is currently investing heavily in artificial intelligence (AI) and cloud computing. With these technologies, Microsoft hopes to offer competitive solutions for existing businesses and open up new opportunities for new ones.
- Integrated Ecosystems: Microsoft is exploring ways to link all its products and services together. This will allow users to have a seamless experience across platforms, with data and services being accessible on whichever device they are using.
- Better Multimedia Experiences: Microsoft is looking to expand its current lineup of multimedia products and services. This will include more ways of integrating different media such as music, movies, and games, as well as better ways to access and share them.
It’s certainly an exciting time for Microsoft and its users. One thing is for sure, Microsoft looks set to remain at the forefront of innovation and progress for many years to come. It looks like Activision won’t be making it’s way over to Microsoft anytime soon. After Britain’s Competition and Markets Authority blocked Microsoft’s proposed 69 billion dollar takeover of the gaming giant, it looks like the two companies will remain independent for the foreseeable future – and their fans can continue to enjoy their separate range of offerings.