The business trend that unites Walmart and Tiffany & Co

Tiffany & Co. is known for its exquisite jewelry and luxurious items, while Walmart is synonymous with everyday products, affordable prices and convenience. One would think that these two retail giants have nothing in common–but remarkably, they both participate in a business trend that is changing the retail industry. How can these two seemingly opposite brands be united in one cause? Read on to explore the inspiring trend that is revolutionizing the retail sector.

1. How Walmart and Tiffany & Co. Are Activating a Shifting Business Trend

Historically, the largest companies have hewed to a certain structure. Walmart sold inexpensive products in a sprawling warehouse format, while Tiffany & Co. catered to special occasions with its high-end jewelry. Recently, both companies have begun to actively embrace new business trends as consumer preferences shift.

Walmart has expanded into the digital space, now offering grocery delivery and pick-up, and introducing its own clothing line. In-store, the company has added amenities like haircuts, health clinics, and even tire and auto service. After seeing increased quarterly online sales of 73% in the second quarter, it’s clear Walmart is meeting the needs of customers looking for convenience.

At Tiffany & Co., the focus is more on the customer experience. It has opened the Blue Box Café at its NYC flagship store and is dropping limited edition lines of delicate charms in an effort to further engage those who love the luxe lifestyle. The café — which serves breakfast and lunch — is part of the company’s effort to bring more people in-store and make it an experience worth treasuring. It’s clear that Tiffany is acknowledging those who purchase its product for a special occasion likely appreciate the memory-making elements now offered.

2. The Surprising Synergy Between Frugality and Luxury

Frugality and luxury may seem like an odd pairing, but the two don’t need to be mutually exclusive. By finding ways to enjoy the finer things in life without breaking the bank, we can have our cake and eat it too! Here are some tips to do just that.

• Opt for quality over quantity. It may be tempting to buy a large number of items for a lower price, but often times it’s worth spending a bit more for fewer but higher quality items that will last.
• Buy pre-loved. Things like cars, furniture and jewelry can often be found gently used with much lower price tags than brand new models. Plus, taking home something with a bit of history just adds to the allure.
• Repurpose what you already have. Refraining from buying a replacement item and instead finding a new use for something you already own can open up fun opportunities for creative projects.
• Get crafty. DIY projects can be a great way to bring a bit of glamor to your home without breaking the bank. Look for items that can be customized easily and cheaply, such as furniture pieces or decor.

By opting for frugality with a sound and smart approach, you too can enjoy luxury and all its benefits on a much more accessible budget. With these tips, you can open up a world of possibilities to make your living space your very own personal oasis.

3. How an Emerging Economic Force is Uniting Unexpected Partners

The dawn of a new economic force – emerging markets – is quickly becoming the catalyst for unexpected partnerships across the globe. As traditional investment strategies become less viable, countries, companies, and investors are joining together to explore opportunities in these untested waters.

• Countries: Countries who may not usually cooperate are partnering to benefit from the new economic landscape. China and Russia, for example, are helping each other to navigate regional regulation and tap into investment resources.
• Companies: Large companies have traditionally relied on individual nations’ markets as the primary sources of new investments. Now, however, they are looking to the collective individual nations of emerging markets to access innovative investment strategies.
• Investors:Individual investors are increasingly leveraging the growing legal framework of the emerging markets. They are making calculated risks in search of potentially high returns.

So, these minds and money from all sides of the world are coming together to support and utilize the growing power of emerging markets. That might mean the difference in whether the next global economic shift will be a threat or an opportunity.

4. The Benefits of Transcending Traditional Price Points

In today’s world of commerce, many businesses are shifting away from traditional price points in order to stand out from the competition. Transcending traditional price points can have many advantages to help your business succeed. Here are some of the main benefits of pursuing this strategy:

• Increased customer loyalty. By avoiding traditional price points, you can make your business stand out from the crowd and make your customers feel more connected with your brand.
• Better unique selling points. By competing on a more strategic level, you can create unique products that can’t be found elsewhere and find more ways to attract new customers.
• Enhanced revenue growth. While taking a risk and opting for unconventional pricing, you can open yourself up to new revenue opportunities. This can help expand your customer base and give customers more reasons to come back and buy from you.

Though exclusive pricing may sound intimidating, it can actually be a great way to grow your business and make your products more attractive to potential customers. If you’re looking for a way to increase customer loyalty, differentiate yourself from competitors and gain a larger share of the market, departing from traditional price points may be the right choice for your business.

Business is unpredictable, but it’s clear that the current trend of corporate responsibility past generations of giants Walmart and Tiffany & Co are embracing is one that will remain relevant in the future. The power of two of the world’s largest companies standing together for a far more sustainable tomorrow is both heartening and inspiring.

Takeaways aside, when the future looks bleak, it’s uplifting to remember that even the most unlikely partnerships can come together for the greater good.