The business trend that unites Walmart and Tiffany & Co
What do Walmart and Tiffany & Co. have in common? Though they may seem worlds apart on the surface, the two popular brands are experiencing a surprising trend. There’s one trend that’s rising in popularity among shoppers, and it could be the unexpected uniting force between Walmart and Tiffany & Co. – corporate sustainability.
1. From Aisles to Jewellery: Uniting Two Iconic Brands
When two renowned brands come together, pairings that seem impossible make reality. Aisles, the first ever retail jewellery store that exclusively served the Indian community for decades, has merged with Chilokiwi’s fine jewellery division to create one of the hottest brands on the streets. This strategic alliance has brought together two iconic brands to create a symbolic jewellery experience designed around the needs of global citizens.
Aisles is renowned for its vivid colours, intricate designs and magnificent craftsmanship that have attracted generations of adoring customers. Chilokiwi’s fine jewellery offerings have always been trendsetting with subtle statement pieces that carry a unique blend of traditional and modern styles. This alliance has united two iconic brands, paving the way to a union of utmost sophistication and a perfect blend of classic and modern.
- Aisles – renowned for vivid colours and intricate designs.
- Chilokiwi’s – trendsetting with subtle statement pieces.
From a blend of classic and modern aesthetics to unparalleled craftsmanship, this new union has opened up the doors to a collection of unique jewellery and accessories for global citizens. Whether you’re looking for sparkling diamonds or classic gold jewellery, Aisles and Chilokiwi’s offer statement pieces like no other.
2. How Walmart and Tiffany & Co Found An Unexpected Common Ground
With such vastly different target markets, one would be hard-pressed to find any common ground between Walmart and Tiffany & Co. However, the two American businesses have recently found a surprisingly unexpected shared affinity.
Walmart – the leading retailer in the United States – and Tiffany & Co – the world-renowned jeweler – have discovered a mutual interest in supporting domestic production. In April of this year, the two collaborated to produce The Tiffany & Co. Start with Love collection – a line of jewelry and home décor available exclusively at Walmart. The collection consists of unique items made from repurposed sterling silver and downtown Alabama pottery, and was designed to promote domestic economic and craft revival in the aftermath of the Covid-19 pandemic.
- The collection includes necklaces, pendants, and ornaments.
- It marks Tiffany & Co.’s first-ever collaboration with a mass market retailer.
- The items are all handmade in the United States.
The collection provides affordable luxury goods and offers an opportunity for emerging designers to showcase their work. It reinforces Walmart’s commitment to contemporary American design, and Tiffany & Co.’s continuous dedication to craftsmanship and innovation. Furthermore, it highlights both companies’ willingness to create economic opportunity in the U.S. through direct investment in manufacturing, artisanship, and design.
3. Exploring the Surprising Business Trend That Links Walmart and Tiffany & Co
Last year, something unexpected happened. In a move that shook the business world, Walmart – an everyday retailer of goods – and Tiffany & Co. – a luxury jewelry store – announced they were launching a collaboration.
It was a surprising, and unlikely, move. Who would have guessed Walmart could be in partnership with one of the most notorious and luxurious brands in the world? The collaboration was well-received by shoppers, who appreciated the combination of Walmart’s everyday low prices, and Tiffany’s luxurious quality.
While it was certainly an unexpected merger, there was an underlying trend that might have hinted at the collaboration.
The luxury and discount market are merging. High-end companies – such as Louis Vuitton and Hermès – are partnering with retailers to create more affordable and accessible products to attract more customers. Consumers are increasingly looking for a combination of high-quality products and discount prices, which is driving this new trend.
- Luxury and discounted brands are merging
- High-end companies are partnering with retailers
- Consumers are looking for quality and low prices
4. Riding the Wave of the Unconventional Business Collaboration
Running any business doesn’t come without risks, and one of the biggest ones is the fear of the unknown. Collaborating with another business can be similarly terrifying – not knowing what to expect or how to make it work. Despite this, unconventional business collaborations can be invaluable and businesses should be more open to taking the plunge.
When weighing its options on an unconventional collaboration, the business needs to think through all the pros and cons of the situation beforehand. Start by considering what resources each entity brings to the table, the potential of a new customer base and identifying the end goals. Once these are outlined, it’s time to tackle the conditions of the partnership. From intellectual property rights to resources, get all the details and expectations down in a contract to attempt to cover all bases and make sure the arrangements are agreeable to both parties.
- Do the Research – Make sure the collaboration is valid and beneficial for both parties.
- Outline Conditions – Get all the conditions down in a contract.
- Be Flexible – Unconventional collaborations can be unpredictable.
Walmart and Tiffany & Co enjoy vastly different customer bases, but the trend of online retail has proved that even businesses that could not have been any further apart can come together. As businesses continue to recognize the value and potential of online retail, its future looks ever brighter. With the possibilities this trend offers, it is certainly one to watch in the business world.