Meet the plucky firms that are beating big tech
It’s no secret that Big Tech has taken over, dominating industries from online retail to advertising to search engines. But what many don’t realize is that there are small, plucky firms out there fighting the odds and carving out their own success. These inspiring startups are going toe to toe with Big Tech and winning, defying all odds and standing out in the marketplace. Read on to meet some of the companies that have risen to the challenge and achieved success in the face of tech giants.
1. Taking on the Big Guys: Small Businesses Take on Tech Titans
Small businesses have a knack for stepping up to the big challenges. In the tech world, that means they’re taking on the big tech titans – and winning. These small businesses are workhorses, often creating remarkable projects from scratch and taking them up against the global giants. Here’s how these small businesses are taking on the tech titans and winning:
- Investing Wisely: What these small businesses lack in resources, they make up with smart investments. By focusing on specific areas, small businesses can benefit from the best tools and talent and craft projects that are both innovative and of high quality.
- Technical Talent: With the help of technical talent, these small businesses are able to think big when it comes to taking on the tech titans. By leveraging the skills of software engineers, data scientists, and designers, small businesses can keep up with the big players.
- Organizational Skills: Small businesses also have a remarkable ability to stay organized and manage projects from start to finish. From creating detailed plans to keeping track of budgets, small businesses are able to navigate the complexities of taking on the tech giants.
- Flexibility: The most innovative projects come out of companies that are able to think outside the box. Small businesses have the ability to be flexible and come up with ideas that are more creative than those of their competitors.
These small businesses are showing that it’s possible to take on the tech giants – even with limited resources. By making smart investments, leveraging talent, and staying organized, small businesses are taking on the big players and winning.
2. Battling Billion-Dollar Tech: How Small Companies Are Thriving
Small businesses are on the rise despite the star-studded tech billionaires dominating the market. Thanks to new technologies and resources, entrepreneurs and small-team startups are finding ways to carve out their own space in the industry. Here are some ways they’re competing with big-name tech companies:
- Collaboration & Partnership
- Focus on Specialization & Niche Markets
- Using Open-Source Technology
- Smart & Strategic Investing
Collaborating and forming partnerships with different companies and organizations within a particular space is a great way for entrepreneurs to expand their expertise and scale their projects. Instead of attempting to take on a tech giant alone, small companies can leverage these connections to help create an even playing field.
Small businesses can also find success by researching a specific industry and focusing on its particular needs. By developing a unique specialization, they can create products or services that cater to the nuances of a certain sector and stand out from the competition. Companies can also prosper by using open-source technology and making smart investments. Many startups are taking advantage of this to fast-track their roadmap and gain the scale and capital they need.
3. The Little Guys Who Refuse to Be Squashed: Meet the Plucky Start-Ups Beating Big Tech
In the same way a tiny weed manages to sprout up through the cracks of a concrete sidewalk, so too do some start-up companies sprout up against the giants of the tech industry. Defying the odds, these little guys have been managing to prove that anyone can entrance the tech market with the right idea and drive. Let’s take a look at some of the inspiring stories of these plucky start-ups.
- SmartHóla: Revolutionary Wearable-Tech: A biomedical startup founded in 2019, SmartHolà launched their signature product in 2020 – a powerful, AI-enabled wearable-tech device to monitor heart health. The product was developed over several years, and has managed to perform significantly better than many of the larger companies that offer similar products.
- SmallOps: Tiny Tech Taking Over: Founded in 2018, SmallOps uses advanced AI and robotics to develop small-space technology. This includes everything from advanced robotics and autonomous vehicles to self-learning drones – and their products have been far cheaper and more efficient than those of their larger competitors.
- PerceoTech: Smarter Mobile Technology: Perceotech is another start-up that has managed to challenge the tech giants. Founded in 2019, this company builds smarter mobile devices that are optimized for usage by people with disabilities. With the help of their revolutionary technology, users can operate their phones and tablets with greater ease than ever before.
The plucky start-up companies challenge the status-quo with every application of their tech – managing to surprise even the most veteran of tech consultants with their innovation. Their key strength lies in their team of experts who challenge the industry with a different type of thinking to that of the larger tech companies. It’s with this tenacity and courage that they are finding new ways to make technologies that can benefit us all. Whether it’s creating Wearable-tech or smarter Mobile devices – these little guys are refusing to be squashed, and that’s something we can all be inspired by.
4. Giving Silicon Valley a Run for Its Money: How These Small Companies are Making a Big Impact
In recent decades, Silicon Valley has been a juggernaut for technological innovation in America. But away from the San Francisco Bay Area, a handful of start-up companies are making waves of their own. Here’s the lowdown on four exciting out-of-the-box thinkers creating big changes in the tech industry:
- Voyage: This self-driving car outfit is taking its autonomous vehicles out of the lab and into the real world. Fuelled by a mission to make driving safer, Voyage has already made significant headway into the industry.
- Tanium: Tanium offers comprehensive system security, and it has had significant success in establishing itself as the go-to choice of many large organizations. The company is helping to revolutionize data protection with its products.
- PlanetScale: This firm focuses on “distributed databases” - a modern approach to data storage for companies dealing with huge volumes of information. PlanetScale aims to help organizations handle their data more nimbly, while also boosting performance.
- Quartic.ai: If your organization has an Internet of Things system, then Quartic.ai has you covered. This software startup is helping to make IoT smarter, with their intuitive data visualization platform and machine learning capabilities.
No matter the industry, agile startups like these four are proving that you don’t have to be in Silicon Valley to make a difference. In the tech world, creative vision is king - no matter where it comes from.
When it comes to standing up to big tech, the David’s of the business world have proven that size doesn’t always matter. By finding innovative ways to make their businesses thrive, these plucky firms have inspired us to continue the fight against the tech giants. It’s the little guys who will keep the big players honest and encourage healthy competition. Long may they reign!